Chemist Warehouse have partnered with Aussie media personalities Gus Worland and Hugh Jackman to form the Gotcha4Life Project.
They launched the charity program during Men’s Health Week 12 June 2017.
Worland and Jackman thrive on real, meaningful, discussion sealed with a man-hug – it keeps them in a positive headspace and makes them feel great. Now they are sharing this concept with Australians country-wide.
“We all agreed Gotcha4Life is what our mission stands for. There a several really key messages in this name,” said Worland. “For me, when I really understand what someone is talking about I say ‘I gotcha’. And when the person hears those words, I can instantly see their reaction. Straight-away they feel better about the situation. They know I’ve got them – figuratively and literally! After that we hug it out. It’s a proven fact that an embrace will actually make you feel better. It works for us. I want to help my mates, my son and the men who will be in my daughter’s lives.”
Gotcha4Life will also see the creation of a program to sponsor Lifeline counselors and will provide seed-funding to worthy start-ups in the mental health sphere. The project will also investigate the relationship between mental health and our DNA.
Other projects include “Tomorrow’s Man”, a program which will be taken into schools to dispel unrealistic expectations of what it means to be a man in today’s world, as well as commemorating with a National Man Hug Day next year, on 16th Mar 2018.
Chief operating officer, Chemist Warehouse Mario Tascone agrees that there is no better time to start the conversation around men’s mental health.
“In light of recent news, we strongly feel there is a need to up the ante around raising much needed awareness in the mental health space, especially the support programs out there for anyone suffering, particularly men,” said Tascone.
“We are committed to raising funds for upcoming and innovative organisations that need a kick-start and for those like lifeline that need assistance in facilitating new initiatives designed by men for men.
“[Chemist Warehouse and Gotcha4life] is for Aussie men around the country to feel comfortable opening up to their mates when they’re feeling down, chat about it over a beer or a parma at the pub and just hug it out.”