“We won best Brand Experience in The Beauty Product Awards and Most Popular Natural Product Brand in the China International Beauty Awards,” said Aromababy founder, Catherine Cervasio.
“These awards are very much welcomed – they come only after having spent a huge amount of effort into offering education and presenting workshops in Hong Kong, Singapore and China over the past decade.
“We have launched in one pharmacy group (National Pharmacies) and are in talks with several other retailers as we ramp up our presence, in line with our increased consumer demand driven by brand awareness across Australia.”
The baby products have been available for several years including at online retailers like Adore Beauty and Pharmacy Online, in select pharmacies, hotels, hospitals and baby stores. Cervasio said it was no accident that she positioned Aromababy as premium from the outset.
“Our use of natural and organic ingredients is based around delivering results, which ultimately adds to the cost,” she added. “Consumers now understand what a quality product is. With a strong focus on research and health, Aromababy is perfect for Australian parents, who are looking for premium products which also delivery results. The shift in baby care purchasing habits means grocery and discount chemists are competing with traditional pharmacy for the same sales. I believe Aromababy fills the gap and offers a more specialised offering for retailers needing more niche products with category expertise.”
She also explained her work as a freelance writer and consultant often revolves around neonatal research and looking at improving her product line, wherein commercial products are formulated and promoted especially for babies.
“I now spend much of my time educating (both midwives and parents) in a similar way to when I first began,” she said. “It’s what I love most about what I do. Aromababy is no longer considered ‘expensive’ instead, it’s more of an affordable luxury.”