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Sigma Healthcare, Medibank sign partnership

Sigma PharmaMedibank and Sigma Healthcare, owner of the Amcal pharmacy brand, have announced yesterday a three-year partnership to engage new customers, reward existing customers, and support their customers’ health needs.

The medical company said in a statement the partnership will kick-off in the first half of 2018 with the rollout of customer offers for private health insurance and other insurance products for Amcal customers and pharmacy products and services for Medibank customers.

Medibank chief customer officer David Koczkar said he was excited about the partnership’s

“Amcal is a leading pharmacy brand in Australia and a brand that has enormous recognition and
trust with consumers,” said Koczkar.

“While we’re excited to bring unique offers and rewards to Amcal and Medibank customers, it’s the potential for us to collectively develop health and wellbeing programs for our customers that’s a game changer.

“When Medibank customers need to go to a pharmacy, we want to be right there with them,
working with Amcal to look after their health needs and making their health journey easier,” he

“Amcal and Medibank are very aligned in our focus on supporting improved community health outcomes. We both have a number of exciting customer health programs and significant health expertise, so joining forces makes a lot of sense. While the size of both brands means we can put together great customer offers and rewards, it also gives us the potential to make a real positive difference to the health of our customers,” said Sigma general manager Merchandise & marketing Sarah Pizzey.

Sigma said Medibank has scaled up its efforts last year to improve the health outcomes of its customers. The company now employs almost 1,200 health professionals to help their customers prevent illness, support them through health issues, or give them greater choice about how and where their healthcare is delivered.

Amcal pharmacists are committed to supporting improved health outcomes for their patients, supported by a raft of professional service programs such as Amcal’s HbA1c diabetes risk assessment, Be Good to Yourself weight management program, sleep studies, coeliac screening and many others.

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