Priceline Pharmacy recently held The Beauty Prescription [LIVE] event at the Randwick Racecourse, Sydney.
The Beauty Prescription [LIVE] is Priceline Pharmacy’s signature media event where guests are given an insight into the latest trends and hot products before being given their chance to sample and collect product from 60 brands stocked at Priceline Pharmacy.
Media were given insights on best sellers, sales statistics, previews of upcoming campaigns and a look at new and exclusive products. A crowd favourite was the panel sessions with Priceline Pharmacy Sisters Ita Buttrose and Sam Harris; and celebrity brand ambassadors including: Ian Thorpe (BLAQ), Giaan Rooney (Lifespace), Blair James (Bondi Sands) and Tim Robards (Handsome Men’s Skincare).
Connecting with the audience in a way influencers are known for, Priceline Pharmacy CEO Richard Vincent, swapped his suit for a bathrobe in his first ever video blog for the brand. The fun and light-hearted video highlighted top sellers in 2017 and his predictions for what will be a hit with customers this year.
Media were introduced to Priceline Pharmacy’s new makeup director Sarah Laidlaw who is working closely with hair director Kenneth Stoddart and Priceline Pharmacy general manager Tamalin Morton, was brought on stage to chat through her top product picks.
“The Beauty Prescription [LIVE] event gives us direct access to more than 200 media at one time,
allowing us to demonstrate our unrivalled product range through showcasing some of our newest,
innovative, exclusive and most sought after products. We are able to show who we are as a brand,
which is a fun and exciting destination for everything health and beauty,” said Tamalin.
The trade show featured a wall of products which are exclusive to Priceline Pharmacy from brands such as: Australis, BioSource, Bondi Sands, BTan, Cinch, Face Halo, Jojoba Company, La Roche-Posay cosmetics, LUMA, Models Own, Models Prefer, Noughty, Real Techniques and Tous fragrance.
Key statistics presented about Priceline Pharmacy:
- Natural and organic shampoos and conditioners increase 38% in unit sales last year
- Sold 1.4 million pairs of false lashes in 2017 – one pair every 23 seconds!
- 100,000 flu vaccinations
- The dermo-cosmeceuticals category is growing at 21%
- Sold 190,00 Simple Cleansing Wipes packs in 2017 – that’s 9.5 MILLION individual wipes
