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Fonterra signs distribution agreement in Bangladesh

Anchor milkFonterra has signed new distribution agreement that will make Anchor available to millions more consumers in Bangladesh.

The dairy giant said in a statement the deal is part of the Co-operative’s ongoing efforts to win in key overseas markets, by spreading information on dairy nutrition.

Fonterra’s managing director of Sri Lanka and Indian Subcontinent, Sunil Sethi said Anchor is well placed to drive growth, while improving the wellbeing of Bangladeshis.

“The Bangladesh market creates an exciting growth opportunity. Partnerships like the one we’re announcing today will enable us to bring dairy nutrition to even more consumers across the country, so we can do well, by doing good,” said Sethi.

“Our Anchor Full Cream Milk Powder, for example, comes with more than 23 vital nutrients including protein, calcium, vitamins and minerals. Anchor is specially formulated with NutriShakti, a nutri-bundle that supports growth, energy and immunity.”

Fonterra said the population of Bangladesh has grown by more than 10 per cent in the last 10 years reaching over 160 million people and it now makes up over two per cent of the world’s total population. Matched by strong economic growth, consumers in Bangladesh are looking for affordable healthy nutrition options, such as high-quality dairy.

“Anchor is a renowned global dairy nutrition brand and we have a shared vision alongside Fonterra to enrich people’s lives by supplying safe, high-quality dairy nutrition to the people of Bangladesh,” said managing director, ACI Agrolink Limited, Dr. F H Ansarey.

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