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Aussie wine industry driven by exports

red wine2The latest annual Australian and New Zealand Wine Industry Directory (WID) has revealed the Australian wine industry continued to rebound, driven by the value of wine exports which increased by 10% in 2017.

Wine grapes intake increased by 5% and grape growers enjoyed their best year in almost a decade with average prices across all varieties improving by 7%. Wine producers also had improved domestic and export sales with total revenue of the top 20 producers estimated at $3,603 billion and exports increasing to $2.3 billion.

The 36th edition WID published by Winetitles Media showed that while the number of wine companies declined by 17 to 2377, wine grape intake rose 5% to 1,929,630 tonnes. The WID data also showed Australia is placed 7th wine producer in the world, again led in volume of wine produced by Accolade Wines. Treasury Wine Estates remains top of the list for total wine value.

Major revenues were again concentrated among the top five wine companies – Treasury Wine Estates, Pernod Ricard Winemakers, Accolade Wines, Casella Wines and Australian Vintage. China has been the fastest growing market over the last five years, dominating export sales with growth of 44% in export value of $607 mil in 2017. Exports to the United Kingdom declined by 10% but the UK remained Australia’s largest export market by volume.

Further details on Australia’s Top 20 ranked wine producers will be published in The Top 20 Australian Wine Companies report to be published in the April 2018 journal Australian and New Zealand Grapegrower and Winemaker, also published by Winetitles Media.

Although the New Zealand wine industry saw a slight contraction in 2017 due to weather conditions, the overall industry trend was solid with total vintages (tonnes) doubling over the last decade. New Zealand ranks 14th wine producer in the world by volume. Wine exports value grew by 6% to a new high of NZ$1.66 billion, with Sauvignon Blanc continuing as the most popular plantings, increasing by 5.1% to account for 60% of the New Zealand vineyard area.

The Directory has listed all Australian wine companies who commercially sell wine every year since 1983, making it an invaluable barometer of trends, personnel and the overall health of the industry. The 2018 edition published in print and online, includes an updated comprehensive listing of wine producers, grape growers, suppliers, distributors, retailers, universities, research and education facilities, writers, wine publications, wine blogs, organisations and industry personnel.

The WID includes the Wine Industry Directory Buyers’ Guide which is also now available as an app. The benefits to users include having immediate access via a phone or tablet device to industry products and services, even when offline, plus easy navigation and hyperlinks to supplier websites. As information evolves and new media delivery methods are developed, The Directory will continue to offer additional digital sections and information for the Australian and New Zealand industries.

Purchasers of The Directory also receive access to the WID Online, and can search listings, via Winetitles Media’s website. The Directory is available from Winetitles Media for A$115.00 in Australia/New Zealand and A$175.00 overseas.

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