Nestlé rolls out first Australasian Recycling Labels
FMCG giant Nestlé Australia has rolled out its first Australasian Recycling Label today on Allen’s Strawberries & Cream and Snakes Alive lollies. The new packaging includes the Australasian Recycling Label and REDcycle logo.
Nestlé has committed to promoting packaging recycling with the Australasian Recycling Label across all of its locally made products by 2020.
“Nestlé is proud to be adopting the Australasian Recycling Label to help consumers correctly recycle by providing information as to which bin packaging should go in, or whether it can be recycled via approved collection programs such as REDcycle,” Nestlé Australia CEO Sandra Martinez said.
“Consumers have good intentions when it comes to recycling but they need clearer information. The Australasian Recycling Label will help to remove confusion, increase recycling rates and decrease contamination in recycling streams by helping consumers navigate the process.”
The confectionery giant aims to educate Aussies that soft plastic packaging are recyclable via the in-store collection scheme. Nestlé plans to put the new Australasian Recycling Label in other products throughout 2018.
The Australasian Recycling Label shows categories including recyclable via kerbside recycling; conditionally recyclable if additional instructions are followed – via programs like REDcycle, and not recyclable.
“We need widespread commitment from industry to apply the Australasian Recycling Label if it’s to become effective in helping consumers improve their recycling habits,” Planet Ark Deputy CEO, Rebecca Gilling said.
Australasian Recycling Label follows Nestlé’s global ambition commitment to make 100 per cent of its packaging recyclable or reusable by 2025. The Allen’s maker targets three core areas to achieve its 2025 goal – by eliminating non-recyclable plastics; encourage the use of plastics that allow better recycling rates and eliminate or change complex combinations of packaging materials.