a2 Milk hits Walmart
“We are thrilled that millions more Americans will now have the opportunity to bring a2 Milk into their homes for their families. Our products offer a natural solution to those people who experience digestive discomfort from dairy and this is the next step of our goal of giving everyone the chance to enjoy the nutritious benefits of real milk,” said a2 Milk global managing director and CEO Jayne Hrdlicka.
The dairy giant’s partnership with Walmart strengthens its presence in the US, where there has been a sharp increase in consumer demand for easy to digest milk products. Along with Walmart, a2 Milk’s products are also found at Whole Foods Market, Target and other US-based retailers.
“Achieving distribution with such a powerful and respected retailer like Walmart further validates the a2 Milk brand proposition in the US and marks a critical point in our company’s drive to bring consumers back to dairy by providing our products to the roughly 75 million Americans who report dairy intolerance,” said Blake Waltrip, US CEO of a2 Milk.
On Wednesday, a2 announced major expansion in the US market with its milk products to become available in other Northeast states such as New York, New Jersey and Connecticut.
An increase in year-over-year global sales helped fuel a 68 per cent rise in total combined annual revenue for the company, which posted its annual results on Wednesday.
Hrdlicka took over as a2 Milk’s MD and CEO last month after spending five years running Jetstar Airways.