The Juice Brothers adds sparkling drinks range
Lion Dairy & Drinks’ The Juice Brothers has unveiled a new range of sparkling fruit drinks to act as a healthy alternative to soft drinks.
The Juice Brothers Sparkling keeps it simple by combining Aussie fruit grown from the farm in Leeton with sparkling water, so there is no added sugar, artificial flavours or colours.
The drinks contain 30 per cent real fruit juice and have less than 50 calories each.
The range, which is available nationally, includes Tropical Fruits and Apple, Pear & Blueberry with a twist of Ginger. An orange flavour and Apple & Raspberry with a hint of Lemon will both launch in April.
“We’re delighted to be continuing to work with Australian fruit growers to introduce exciting new products to the Australian market,” said Darryn Wallace, marketing & innovation director at Lion Dairy & Drinks.
“Many consumers are moving away from sugary soft drinks and looking for healthier products, and this is a refreshingly new and healthy beverage they can enjoy. This product also opens up opportunities for Aussies to enjoy juice-based products within a new time of day, with juice moving away from being solely a morning staple, to become a delicious drink choice at any time of day.”
Tropical Fruits and Apple, Pear, Blueberry with a twist of Ginger flavours are available now at Woolworths stores and the full range will be introduced to further stockists including Coles, Caltex, independent stores and local supermarkets.