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Ruth Hogan

Ruth Hogan is features and premium editor of FMCG content at Octomedia. Hailing all the way from the Emerald Isle, Ruth has her finger on the pulse of FMCG news on both sides of the globe. As editor of Inside FMCG’s online and print publications over the last two years, Ruth has consistently delivered breaking industry news, and crafted informative features for professionals across Australia and New Zealand. Now, Ruth is bringing her knowledge of the grocery landscape to Premium subscribers and delving into global trends to inform local businesses. When she’s not tapping away at the keyboard, you’ll find her browsing her local supermarket for the latest and greatest products on the market.

From the author

Wake up to wellbeing: The continual rise of the health category

Consumers’ expectations for the health benefits and sustainability of the products that make up their meals and snacks h...

Changes to isolation requirements for critical workers divide the industry

Essential workers that are deemed close contacts are now permitted to leave isolation if their employer deems it necessa...

More than a fad? Here’s why NFTs are worth investing in

Many wonder about the practical purposes of the uber-trendy non-fungible tokens but some say they will soon prove invalu...

Pharmacists on the frontline: How the RAT crisis is putting staff at risk

While the US, Europe and parts of Asia have had access to RAT for the most part of 2021, the tests only came into circul...

From probiotics to pet food: Life Space founder launches start-up Ilume

A Melbourne start-up is taking a technological approach to the pet food market.

Why Modibodi is challenging societal norms

Modibodi founder and CEO Kristy Chong talks category expansion and normalising postpartum bodies.

Step into Lune, the cult patisserie that sells the world’s best croissants

The sight of buttery croissants at Lune in Melbourne, Australia is enough to make any foodie’s mouth water.

Ikea supports people and planet with latest social partnerships

Furniture giant Ikea has partnered with social businesses in Southeast Asia to provide jobs for minority groups and brin...

All things bright and beautiful: About Allkinds’ fun-filled philosophy

Allkinds, an inclusive personal care brand for kids, has big plans to grow its digital and physical presence in 2022.

Exclusive: Why Esme Borgelt made the leap from Kellogg to Kinrise

Former Kellogg MD Esme Borgelt discusses the move from multinational industry giant to family-owned business.

Meet ethical premium ice-cream brand Elato

Elato wants to use the enjoyment of ice cream to help reduce world hunger and food waste, leading to a more sustainable ...

Cashed up brewer Heaps Normal has heady plans

The maker of low-alcohol beer is set to open a new production facility and a hospitality business that caters to consum...

Collins Foods reports 8 per cent revenue lift powered by Europe rebound

Collins Foods has reported strong growth in its European operations while its Asia business struggled with Covid-19 rest...

Meet the Australian smart farm that made a statement at COP26

A Queensland banana farm that supplies the nation's biggest supermarkets is taking part in an innovative trial to minimi...

Why Hello Drinks has ditched the warehouse for the cloud

Online liquor business Hello Drinks is working with wholesalers to cut costs and grow the business to eight figures.

Click Frenzy to conscious shopping: Peter Krideras unveils Green Friday

Developed by Peter Krideras and Stephen Kulmar, Green Friday aims to promote considered purchases over unnecessary spend...

Green machine: meet Melbourne’s latest non-alc brand Motive Matcha

Melbourne-based entrepreneurs Sally Ballantine and Jo Saadie launched non-alcoholic, ready-to-drink sparkling drink Moti...

Grocery shoppers embrace omnichannel experience, Cartology reports

Cartology head of marketing and insights, Jodie Koning, said the hybrid shopping model is being embraced by a growing nu...

De’Longhi goes DTC with first ever Coffee Lounge

De’Longhi Australia is stepping up customer education with a new store offering demonstrations and product training.

VIDEO: What makes a winning marketing campaign?

In this video, marketing experts Melissa Packham and Dr Abas Mirzaei discuss the marketing teams that successfully navig...