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Ruth Hogan

Ruth Hogan is features and premium editor of FMCG content at Octomedia. Hailing all the way from the Emerald Isle, Ruth has her finger on the pulse of FMCG news on both sides of the globe. As editor of Inside FMCG’s online and print publications over the last two years, Ruth has consistently delivered breaking industry news, and crafted informative features for professionals across Australia and New Zealand. Now, Ruth is bringing her knowledge of the grocery landscape to Premium subscribers and delving into global trends to inform local businesses. When she’s not tapping away at the keyboard, you’ll find her browsing her local supermarket for the latest and greatest products on the market.

From the author

Meet the Aussie business woman behind Walmart’s most innovative brands

Product-sourcing marketplace observes trends towards localisation, minority- and diverse-owned businesses and premium pr...

Why Mondelēz is going crackers for premium snacks

Confectionery house Mondelēz International is doubling down on healthy snacks after buying Gourmet Food Holdings earlier...

Pam Pam Buns brings authentic Thai food to Aussie supermarkets

Locally-manufactured plant-based Thai food company Pam Pam Buns has released a new range of curry pouches and ready-made...

How Australian NaturalCare is tackling competitive supplements category

Online vitamins and supplements retailer Australian NaturalCare is tapping into demand for locally-manufactured goods, w...

Melbourne, NZ next stops on Geezy Go’s rapid expansion

Dark stores, in-house delivery team and affordable prices prove to be winning formula for online supermarket Geezy Go.

Woolworths taps into ‘endless aisle’ with Everyday Market

The supermarket chain’s online ‘endless aisle’ launched carrying a relatively small number of offerings. Don’t expect it...

Meet Dhuwa, an Indigenous-owned coffee brand giving back to the community

Dhuwa, meaning to feel alive in Bidjara language, is an Indigenous-owned coffee brand, roasted in partnership with Griff...

Zero Co seeks $4.3m via crowdfunding to drive global expansion

Refillables start-up Zero Co is calling on the public to help accelerate its mission to tackle the global plastic waste ...

Aldi UK’s latest Special Buy: checkout-free shopping

The low-cost grocery chain isn’t known for cutting-edge technology but it will soon trial an app that allows customers t...

How Australian newsagents are reinventing to stay relevant

Resurgence in local shopping has seen newsagents broaden range of locally-produced goods.

Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Speedy delivery is the name of the game for supermarket retailers all over the world right now, as major chains invest i...

Openway plots health food marketplace

Former Mars Wrigley GM Andrew Loader launches health food group Openway, welcoming Table of Plenty and Keep it Cleaner. ...

‘A time to extend kindness’: How retailers can help in Afghanistan crisis

Walmart, Airbnb and Verizon have stepped up to lend their support for the people of Afghanistan. Here’s how your busines...

Can online grocery start-ups pull sales from the big guys?

A flurry of online grocery start-ups are shaking up the market and putting pressure on bigger supermarkets.

Woolworths declares $2bn share buyback as profit hits $2.07bn

Woolworths reports another strong year at the supermarket checkouts, while department store Big W continues to power for...

‘Go anywhere, get anything’: Uber reveals plans for marketplace

Uber’s partnership with Woolworths is just the beginning of the company’s ambition to be a major marketplace for all on-...

How Alya Skin built its brand on Instagram

Alya Skin founders Manny Barbas and James Hachem share their tips on how to ramp up the social media love.

About Allkinds: Personal care for kids

A sustainable, cruelty-free and environmentally friendly approach adds up to “no gross stuff” for this kids’ skincare b...

Coles pockets $1 billion profit as Smarter Selling pays off

While Covid-19 lockdowns and a trend towards local shopping continues to challenge Coles, boss Steven Cain is optimistic...

Small business, big ambitions: Great Wrap

In the final of our series on FMCG industry start-ups vying for their big break, we talk with Jordy and Julia Kay, co-fo...