Soft serve vending company Froyo Robotics has signed a deal with Coca-Cola Amatil to acquire its dairy free brand Lumi in a bid to expand its offering and presence in the unattended retail market.
Froyo Robotics, which owns the Reis and Irvys robotic soft serve business in Australia, has also signed an exclusive licence arrangement with Coca-Cola Amatil’s Perfect Fruit Company to manufacture and distribute the fruit-based soft serves.
The acquisition includes all Lumi self-serve machines already in channels including restaurants, convenience, hospitals, theme parks, entertainment centres and universities, with the new owner planning to expand into schools, airports, malls and grow the brand internationally.
“When the opportunity came up to acquire the Lumi brand and enter into the exclusive license arrangement, it was a natural progression for us,”
Froyo Robotics managing director Troy Bingham said
“The Lumi product has excellent consumer feedback and Coca-Cola Amatil has done a very professional job getting the business to the level it can now be rolled out internationally”.
Bingham said the ability to control the entire supply chain from manufacture to consumer “makes sense” and “is the way business is moving”.
“The combination of Lumi’s proprietary product, with Froyo Robotics unattended retail solutions, will be unique in the marketplace”.
Froyo Robotics also plans to develop complementary products such as smoothies, shakes, slushies and hard pack ice cream tubs using the same brand and non-dairy focus.
The acquisition follows Amatil’s divestment of food processing business SPC in June this year, bringing focus back to its core beverage portfolio.