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Woolies enlists help of PFD Foods to manage online orders

Woolworths wants to take control of PFD

A month has passed since Woolworths was forced to suspend its online orders due to the overwhelming demand from shoppers, and the supermarket giant is now hoping that a partnership with food services supplier PFD Foods will help it to get on top of online fulfillment.

Woolworths said on Friday that the “mutually beneficial partnership” will give the retailer access to PDF’s current product range and stock, order fulfilment and last mile solutions through Woolworths Online.

Customers can place bulk orders on a range of bakery, freezer, meat, poultry, seafood and pantry staples from the PFD product range through the supermarket’s website, and PFD will pack and deliver the order within three days. 

Woolworths’ B2B customers, including day care centres and schools, will be the first to avail of the service, but the supermarket giant said there is potential for the service to be rolled out to large household customers through Woolworths Online in future.

“Assisting essential services that are still operating, like day care centres, schools, disability services and nursing homes at this time is extremely important,” Woolworths Group CEO Brad Banducci said.

“By partnering with PFD we can help these businesses to place bulk orders which meet their requirements through our online service.

“This partnership will also ensure we can continue to focus on increasing capacity within our traditional online business at a time when demand has never been higher for home delivery.”

The retailer is hopeful that the partnership will ease stock constraints brought on by the recent surge in demand for groceries.

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