Amazon adds Dash Cart and Alexa to its next-gen Fresh store in California

Amazon has opened its first Fresh store in Southern California, a next-gen concept introducing the Amazon Dash Cart and new Alexa features.

Located in Woodland Hills, the Amazon Fresh store provides a “seamless” grocery shopping experience as well as reduces the risk of transmission amid the ongoing Covid-19 situation. 

The store offers an order-ahead service where customers can place their order from Amazon app and collect their order on the same day by visiting a service counter without waiting in line. 

Inside Amazon Fresh, several blue Alexa kiosks are installed to help customers manage their shopping list and navigate the store to locate the items they want to buy. 

Developed before the pandemic, the smart shopping trolley “Amazon Dash Cart” is designed to help customers skip the checkout line. To use the service, customers need to sign in via a QR code, place their shopping bags in the cart and check out via the Dash Cart lane, where the cart’s screen will be scanned. The smart cart will identify items by computer vision algorithms and sensor fusion. 

The store is initially operating at half customer capacity to ensure the social distancing.

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