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Former Coles Group exec joins Founders First

Yolanda Uys-General Manager Marketing
Yolanda Uys-General Manager Marketing
Yolanda Uys is a GM marketing – Liquor

Founders First has appointed former Coles Group GM of marketing, Yolanda Uys, as marketing and innovation director, who starts next month.

“Yolanda brings a wealth of industry knowledge, experience and diversity having worked not only here in Australia but abroad in South Africa, London, Barcelona and Budapest, building world class brands across both retail and FMCG,” said Mark Haysman, CEO at Founders First.

“Being a part of a business that is focussed on helping entrepreneurs and brands with bold ambitions was a key drawcard for me, especially at a time when driving growth back into our local industry is so crucial,” said Uys.

Prior to Coles, Yolanda held the head of marketing role at Dan Murphy’s for five years. As GM marketing for liquor at Coles, she relaunched the Liquorland and Vintage Cellars brands.

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