SPC Global has added Posca Hydrate, a fitness-founded sparkling beverage brand, to its wellness drink division, The Original Beverage Co.
Inspired by an ancient Roman recipe, Posca Hydrate’s range of sparkling beverages offers health-conscious options, including zero sugar, essential electrolytes, and antioxidant-rich red wine vinegar.
“We’ve always believed Posca Hydrate can become a legendary Aussie product, and teaming up with SPC, a trusted brand that’s been in Australian homes for generations, gives us the firepower to make that vision a reality,” said Merrick Watts, co-founder of Posca Hydrate.
The Roman-inspired brand said the partnership aims to cater to consumer preferences for “better-for-you” drinks and to establish a distribution network for the brand within SPC’s portfolio as part of its expansion strategy.
“The Original Beverage Co was part of the company’s ambitious growth strategy and aligned with changing consumer preferences for premium products that deliver real health and wellness benefits,” said Robert Iervasi, MD of SPC Global.
“Working with Posca Hydrate shares our mission to take great-tasting, good-for-you beverages to the world.”
SPC Global has outperformed guidance in post-merger guise, largely driven by the wellness category, specifically the strong performance of Nature One, as consumers shift towards health and wellness products.
