Australian bread brand Tip Top has launched the country’s first recyclable bread tags, made from recycled cardboard in South Australia.
The sustainable initiative will see the removal of 11 million plastic bread tags from local waste streams by the end of next year and more than 400 million tags per year once it is rolled out nationwide.
“We take our environmental responsibility seriously so this has also been an innovation led by our own environmental ambition,” said Kerry Sephton, head of innovation at Tip Top.
Sephton said it took the company three years to complete the tag creating process.
“It wasn’t something we could rush,” he said. “The R&D team explored a myriad of solutions from bamboo to starches and everything in between.”
To promote the recyclable bread tags, Tip Top is running an education campaign, which includes digital content creation and educational social activity with its ambassadors.
“We will continue to invest in educational campaigns as the tags roll out nationally, as well as including recycling instructions on the packaging to support consumer awareness,” Sephton added.
According to the company, the transition to recyclable bread tags is the first of a series of packaging innovations under the company’s new vision, “Feeding Aussie families more sustainably”.
Besides its bread tags, the brand aims to make its packaging 100 per cent recyclable, reusable and compostable by 2025.