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Banta Box changes consumers’ perspective on drinking cask wines

Image of cask wine
As the wine industry sees a rise in competition from different players, Calabria Family Wines has released Banta Box, wines in casks to offer something new for customers and to stand out from its competitors. Inside FMCG interviewed Andrew Calabria, sales & marketing manager at Banta Box, on how the company is changing consumer perception on drinking wines from casks rather than traditional wine bottles. Inside FMCG: Cask wine has traditionally been seen as being an inferior product compared
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