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Lyre’s CEO: Why non-alcoholic drinks are the next big thing

Non-alcoholic beverages are quickly picking up the pace in the wellness category, with Lyre’s at the forefront of the sector. In fact, the brand has recently received $16 million in investment, launched into China and the Netherlands and signed on with British Airways. We chat with Lyre’s founder and CEO Mark Livings about society’s changing views on alcohol and the potential for international growth in the category. Inside Retail: We know that the liquor category experienced sales gro
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