As one of the leaders in non-alcoholic drinks in Australia, Lyre’s co-founder Mark Livings is passionate about innovation and keen to support others in the category. Here, he chats about his favourite brands and the biggest misconception about non-alcoholic beverages. IFMCG: How are you feeling about entering 2022? Mark Livings: We’ve all experienced the difficulties of the last few years, but I’m personally very optimistic about what the new year will bring. From a business perspective, w
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