Endeavour Group-owned Dan Murphy’s is expanding its gin offerings with 42 new Aussie varieties ahead of the World Gin Day on June 12.
The addition of new homegrown gins, including boutique gins like Bass & Flinders Distillery’s Heartbreak Pinot Noir Gin, Heathcote Smokin’ Chilli Gin, Knocklofty Garden Party Gin and Never Never Ginache, has increased the retailer’s local gin range to 400.
“We are seeing a huge trend of customers wanting to support local, Australian-made drinks across all drinks categories, but it’s most noticeable in gin,” said Elise McNeil, glass spirits category manager at Endeavour Group.
“A couple of years ago, imported gins – especially from the UK – used to rule the gin shelves.”
According to Endeavour Group, Australian-made craft and premium gin sales surged more than per cent across both Dan Murphy’s and BWS during the last year.
“The trend among consumers is to choose a gin that is produced as locally as possible,” McNeil added. “With many Aussies spending more time than ever exploring their own backyard, they have been discovering Australian distilleries and gins at pace and want to find their drops at their local Dan Murphy’s when they return from their domestic travels.”
Dan Murphy’s has also recently unveiled the retailer’s first Gin Superstore, with more stores to follow.