Oreo Mini Bites have debuted in Australia, bite-sized frozen cookie treats designed for on-the-go convenience.
First launched in the UK, each tub contains 14 cookie pieces featuring a creamy vanilla filling coated in the brand’s signature crushed cookie crumb.
Andrea Hamori, head of marketing at Peters Ice Cream, says the new product targets snackers looking for a mess-free treat.
“They’re fun, made for on-the-go, and bring a whole new dimension to the frozen snacking game,” she said. “Its deliciousness meets innovation, and we’re so excited to see the hype build here like it has overseas.”
Oreo Mini Bites is sold for an RRP of $7 per tub and will be available exclusively at 7-Eleven stores this month, with a broader rollout to major petrol and convenience retailers from early July.
