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Why sales of non-alcoholic drinks are skyrocketing

Aussies’ demand for alcohol-free drinks has been skyrocketing, recording more than 83 per cent growth in sales during the last year, according to Endeavour Group. 

Head of merchandise transformation for the group, Bree Coleman, says the growth of non-alcoholic drink sales is a reflection of a broader trend of Australians drinking less, but better. 

“Many also simply enjoy the taste of the new wave of non-alcoholic drinks. The quality and innovation is quite incredible,” Coleman said. 

While beer and wine are ranked the best selling non-alcoholic drinks, non-alcoholic spirits and premix are the fastest-growing sectors, increasing 136 per cent and 968 per cent respectively in the last year.  

“The gin-essence and the premix premiumisation are trends that are reflected in customers wanting to explore non-alcoholic options in those categories,” Coleman said.

Dan Murphy’s said it will boast one of the country’s largest offerings with more than 200 different products across 20 physical stores next month. 

“We have chosen these 20 stores because they are the biggest sellers of non-alcoholic drinks, so we think the local customers will appreciate the expanded range,” she explained.  

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