Chatime has partnered with Maybelline New York to launch four beverages inspired by the makeup brand’s newest Colossal Bubble Mascara, which it says delivers “inflated yet lightweight volume”.
The limited-edition drinks are: Bubbillicious Mango Fruity, Colossal Mango Passion Frozen, Maybe It’s Peach Fruity, and Maybelline Sugar Swirl.
Rachel Druce, marketing manager at Chatime, said the partnership “marks a bold new chapter” in the brand’s history of crossovers.
“This collaboration with Maybelline allows us to blend beauty and beverage culture in a way that feels fresh, fun, and on-brand for Chatime,” Druce said.
Customers who buy any Maybelline bubble tea drink will get a ‘Scratch and Win’ card for a chance to win prizes, including more than 3000 full-size mascaras and Chemist Warehouse vouchers.
Melanie Bower, marketing director of Maybelline New York ANZ, said the tie-up was a natural fit for the mascara launch.
“As the number one mascara brand in Australia, Maybelline New York is always looking for bold, unexpected ways to connect with our audiences,” Bower said. “Partnering with Chatime was a no-brainer… together we are celebrating bold lashes and bold flavours.”
The promotion will run nationwide from August 12 to 25 across all Chatime stores.
