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Small business, big ambitions: Gem

Continuing our series on FMCG industry start-ups vying for their big break, we talk to Georgia Geminder, the founder of Gem. Geminder caught the startup bug working with Remedy Drinks – then went on to launch her own business a week before a global pandemic broke out! Her natural Gem toothpaste is now stocked by cosmetics retailer Mecca. Inside FMCG: What inspired Gem? Georgia Geminder: I went overseas and spent some time in LA, mainly modelling, but always having that business drive in the ba
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