F. Whitlock & Sons is expanding its product range in ANZ, launching its first non-fungible token (NFT) digital artwork for auction.
The New Zealand brand’s new range features four items – Killer Beans Fuego Chilli, Texas BBQ Style Marinade, Louisiana Style Rub and Chipotle BBQ Sauce.
Marking the launch, the brand has collaborated with Aussie artist and social media star Campbell Walker, AKA Struthless, to create a NFT digital artwork inspired by the brand’s creative campaign, ‘Whitlock’s Tales of Delicious Demise’.
“We’ve partnered with Struthless to introduce people to the world of Whitlock’s, allowing them to discover the characters behind our products’ ingredients and give them the opportunity to really engage with our brand, by owning a unique digital piece of Whitlock’s art,” said Nicola Curran, flavour adventurist and brand purveyor at F. Whitlock & Sons.
The artwork is a stop motion created with paper layers and frames, illustrating “depictions of ingredients having their flavour extracted, in distinct black and white with a pop of red”.
Open for bids via OpenSea, all proceeds raised from the NFT artwork will be donated to The Hunger Project Australia. The NFT auction is supported by Good Empire which inspires, empowers and rewards individuals and organisations to unite and take action.