South Australian brand, Menz Confectionery, has unveiled its Tanunda-based FruChoc flagship at 59 Murray Street.
Menz collaborated with local artist Nicky Create, known for her wall art murals such as the butterfly wings at Argo on the Parade, to feature an Instagrammable mural for the flagship. The artwork presents three fresh designs which took one week to create, all reflecting the heritage of the much-loved South Australian chocolate product.
The store’s interior features chocolate ‘dripping’ down walls and an on-site space for handmaking chocolates.
“The Tanunda FruChoc store marks new beginnings for the business, with the fresh new look having the customer experience at the forefront to become our flagship store,” said Phil Sims, CEO of Menz Confectionery.
Sims said the FruChoc flagship store creates multiple jobs in the region and provides tourists with a destination to experience one of South Australia’s favourite treats.
“South Australia is renowned for many things but the iconic pairing of this FruChoc flagship store and the Barossa wine region is so unique, you won’t experience anything like it anywhere else in the state,” Sims added.
Customers at the new Tanunda store will also be able to buy Menz Confectionery’s other brands, including Violet Crumble, Bumbles, JeliChocs and Crown Mints.