Liquor retailer BWS is launching a “Snag a Donation” campaign, which will encourage Australians to upload a picture of their BBQ, snags included, to Instagram during the next week.
BWS will donate $1 to the not-for-profit platform GIVIT, for every visible snag in each photo uploaded, with the aim of donating $50,000 across the entire campaign.
“Aussies love nothing better than putting on a barbie in summer, and thanks to our Snag a Donation campaign, you can help those in need by doing just that,” said BWS head of marketing, Vanessa Rowed.
There is a limit of one photo per user and donation is capped at $30 per eligible shot.
Caroline Odgers from GIVIT said, “with requests for help almost doubling since the beginning of the pandemic, GIVIT is coordinating the donation of essential items to vulnerable people across Australia thanks to the support of BWS customers.”
Shambles Brewery in Hobart said it is “firing up the grill” and advising their social media followers to join the fundraising.
“Snag a Donation is a simple yet great initiative that has the power to bring people together and help those in need by doing something Aussies love the most.” said brand ambassador Bruna Trindade.
Likewise, Your Mates Brewing on the Sunshine Coast is getting behind the fundraising action and encouraging their customers to buy snags from local butchers.