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Rakshnna Pattabiraman

Rakshnna Pattabiraman is a Business News Journalist at Octomedia covering news stories, reports and insights pertaining to the field of retail and FMCG. Prior to joining Octomedia, Rakshnna has a background in journalism with a focus on lifestyle, fashion, tech and culture reporting. When she is not a news junkie, she is off exploring and hiking this humble planet.

From the author

Arnott’s unveils new flavours in gluten-free biscuit range

The new products retail for $5.30 each and are available initially at independent stores and Woolworths, with Coles stoc...

Woolworths Metro launches in-store vertical farm

Woolworths Metro director Justin Nolan said the venture will create great awareness of innovative Australian farming met...

Yes You Can Drinks launches alcohol-free canned cocktails

Founded by Olympian Tyler Martin, the brand wanted a sophisticated non-alcoholic offering that caters to mindful drinker...

The Good Seed raises $750,000 in crowdfunding to ramp up expansion

The funds will be used to speed up production, hire staff and scale marketing as the business expands its distribution i...

The Wine Group fined $200,000 for spamming customers

“People choose to opt-out from receiving marketing SMS and calls, sometimes for deeply personal reasons. Industry must r...

Manufacturers urged to set 2025 recyclable packaging targets

The Recycled Materials Pledge instituted by the Australian Packaging Covenant Organisation will urge retailers to public...

McKenzie’s launches Pulse Plus range

According to the brand, the 350g pack cooks for under 30 minutes and does not require overnight soaking.

Woolworths to accept QR code payments

The new feature added to the company’s loyalty program app will allow shoppers to seamlessly pay and earn reward points ...

Muscle Nation boosts range with 13 new products

Muscle Nation has extended its product range to 23 following a sell-out launch last July through Coles stores.

How I am Grounded upcycles coffee fruit waste into vegan snack bars

Coffee fruits are naturally high in antioxidants such as catechin – which prevents cell damage – and polyphenols, a natu...

Star Combo production ramps up to meet export demand

Star Combo CEO Su Zhang said the company will enter a significant new phase when its manufacturing facility upgrade is c...

Nutricare launches hypoallergenic plasters for kids

Healthcare company Nutricare has unveiled a range of hypoallergenic, non-toxic, sustainable plasters for kids.

Lion launches Australia’s first carbon-neutral, alcohol-free beer

The alcohol-free beer category has been steadily growing in Queensland, which now outranks NSW and Victoria in sales.

Big W launches toy recycling program through its entire network

Around 26.8 million toys are discarded in Australia every year, the majority placed in normal rubbish as they are not ke...

Yowie Surprise-Inside chocolates make a comeback

The chocolates were a phenomenon in the mid-90s when at the product's peak, Australian consumers were buying 1 million Y...

BWX forecasts strong revenue for this year

The group owns brands including Sukin, Nourished Life, Flora & Fauna, Go-To, Andalou Naturals and Mineral Fusion.

East Forged unveils first-of-its-kind nitrogen-infused iced tea

The team was awarded $119,000 as part of the Australian Government’s Boosting Female Founded Initiative run by the Depar...

Moments Condoms aims to empower women to protect their sexual health

The company says its condoms are packaged and pitched at women, rather than men as most traditional condom brands are.

Ampol appoints new head of Australian retail business

Thomson has been with the company since 2019 in key roles including GM of retail operations and head of retail excellenc...

Coca-Cola names new regional marketing VP

Being a strong supporter of integrating sustainability, Blume was at the forefront during the company’s introduction of ...