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Vida Glow partners with Heinemann for Sydney Airport pop-up

(Source: Supplied)

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport.

Products available will include the brand’s antioxidant supplement, which seeks to combat premature ageing, and targeted ‘Radiance’ capsules: aimed at dulled and discoloured skin.

“We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey.

“They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

The company also plans on launching with Dufry at Melbourne Airport in March and Lotte in Sydney in April. 

Heinemann entered the Australian retail market in 2015, and has since worked to deliver innovative initiatives and products to passengers in Sydney International Airport. The company operates over 340 duty-free travel stores, fashion boutiques and concept shops at 74 airports across 28 countries.

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