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The rise of DTC and the changing FMCG landscape

(Source: Bigstock.)
DTC brands’ surge in popularity is putting pressure on other players. But traditional retailers do have ways to compete, and FMCG brands can contribute to direct brands’ growth. At first, the news of Covid-19 came as a shock to the retail world. Stores and brands have always been able to rely on retailers to sell their products for them. But now, with Covid forcing consumers to buy directly from brands, retailers can no longer sit back and assume that sales will come automatically. For brand
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