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Nicole Kirichanskaya

From the author

A man holding up a product from Kings Domain Melbourne.

Kings Domain Melbourne’s Aaron Chan talks scaling a brand globally

The Australian men’s grooming brand is taking its barbershop-led model into one of the world’s largest grooming markets.
Ozempic placed in a miniature shopping cart.

How brands and retailers should strategically respond to the GLP-1 consumer boom

"For retailers, GLP-1 adoption is becoming a defining force in consumer behaviour."
A close-up shot of several Pat McGrath Labs products, including a setting mist and two face powders.

What Pat McGrath Labs’ Chapter 11 announcement reveals about brand stability

“The lesson for other brands is that fame and cultural dominance don’t replace the fundamentals."
(Left to right) Christiane Pendarvis and Melissa Gonzalez.

How Pattern Beauty’s CEO builds a winning multichannel brand strategy

“There's a pitfall around allowing your retail partner too much control to dictate what you're doing."
A dark-haired, female model with a House of Balance product underneath her chin.

How K-wellness brand House of Balance conquered the US

"We want to be remembered as the brand that brought balance back into people’s everyday lives."
A headshot of Oomee founder Alissa Miky against a kitchen background.

How Alissa Miky harnessed red algae to create functional beverage brand Oomee

“I believe that food is medicine. We want to bring medicinal-like benefits to the people with Oomee.”
A close-up of a phone screen zoomed in on Walmart’s digital application.

Why Walmart’s partnership with OpenAI could transform retail

Experts discuss how the announcement from the big-box giant will take AI-driven purchases to the next level.
A container of Juliet Wine’s pinot noir is set on a dining room table with a printed tablecloth, set against a light grey background.

Juliet Wine is elevating the boxed-wine market and attracting big-name investors

“We thought all of the pain points of boxed wines’ functionality to see how we could optimise it."
Monday Haircare and Daise Beauty brand founder Jaimee Lupton wearing a yellow top and standing in front of a light blue background.

How Monday Haircare’s Jaimee Lupton launched multiple masstige beauty brands

The founder shares what drives her passion for accessible “luxury” beauty brands and the secret to connecting with Gen Z...
Pat McGrath Labs’ Skin Fetish: Glass 001 Artistry Mask product packaging and face mask.

How Pat McGrath Labs fell from a $1 billion valuation – and what’s next

“Pat McGrath's challenge lies in democratizing artistic, transformative makeup for a broader audience."
Viv for your V founder Katie Diasti sitting against a dark green background holding a reusable menstrual cup.

Viv for your V founder on bringing sustainable period care to 500 stores

"Our retail expansion with Whole Foods Market is just the beginning," states Viv for your V CEO.
A headshot image of Lush co-founder Rowena Bird sitting against a dark green background.

Lush co-founder Rowena Bird talks 30-year business journey and biggest takeaways

From humble beginnings to becoming a global brand, the journey has been challenging and rewarding.
An image from beauty and personal care brand Lush’s Valentine’s Day campaign.

 Lush’s Stephanie Greben on the moment she understood her role as a leader

Product quality and brand ethics are more important than ever for creating lifelong customers.
A black and white headshot of Emma Lewisham.

New Zealand skincare brand Emma Lewisham enters Credo Beauty 

“My North Star is to deliver products that work, are good for us and the world around us.”
An image from Baked By Melissa’s 2025 collaboration collection with Tabasco.

How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

“Nailing a successful collaboration is anything but easy," retail consultant Nick Gray warned.
A close-up view of a Walmart shopping cart in an empty store

Why Walmart is the latest major retailer to roll back its DEI initiatives

The rollback comes a few years after major retailers invested heavily in DEI.
A campaign image of tinned fish brand Fishwife.

Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

How Fishwife co-founder Becca Millstein plans to lead the brand to household name status.
Several Olipop stock-keeping units against a light background.

How soda brand Olipop leverages pop-culture moments to grow

How Olipop taps into pop-culture moments to become a $500 million soda brand.

Beauty incubator Maesa reveals top beauty industry trends for 2025

Within the industry, it’s essential for us to be experimenting with the AI space to improve agility. 

Why big-box retailers like Target and Walmart are going all-in on hair care

Target isn’t the only big-box retailer trying to increase its foothold in the hair-care game.