Liquor retailer Dan Murphy’s has entered the content arena, launching a stand-alone digital platform called Dan’s Daily.
The website will feature content across a range of topics including drinks trends, recipes, interviews, how-tos and a dedicated Drinks Directory which will educate readers on the best bars, micro-breweries or drinks in the country.
Monique Holmes, Dan Murphy’s head of marketing & loyalty, said the website will be a “trusted source” for drinks lovers.
Maija Bell, Dan Murphy’s senior digital & content manager, said: “Dan’s Daily is a digital product, and the user experience design has been created to be discovery-led. We will use technology to continually enhance and innovate the user experience.”
The website is powered by Endeavour Group’s digital arm, EndeavourX.