Australian beauty brand Coco & Eve is set to expand with three international retailers, shifting its distribution focus to brick-and-mortar stores.
Founded in 2018 by entrepreneur Emily Hamilton, the brand sells vegan and cruelty-free hair, tan and body products.
In the US, the brand is now stocked in 452 Ulta stores and in more than 100 Boots stores in the UK. From May, premium UK retailer Space NK will also stock the brand’s products.
“We have seen phenomenal success via online sales in the US and UK markets, so we’re excited to see how our international customers respond once they can touch and feel our products in a traditional brick-and-mortar environment,” said Emily Hamilton, founder of Coco & Eve.
The brand has plans to launch nine new products this year launching its debut skincare and SPF range.
During the last financial year, it achieved a 240 per cent increase in sales and it boasts 949,000 followers on Instagram.
- Further reading: Supernova primed for further expansion into India and China