Alibaba’s supermarket chain Freshippo will stock Coles’ own-brand products as part of a broader strategic partnership with 13 global retailers.
The deal aims to expand Freshippo’s range of quality imports using its global sourcing power to offer premium products along with its own brands for Chinese consumers.
Hou Yi, CEO of Freshippo (pictured above), said the retailer is “committed to scouting the best sources and introducing the best products from around the world” to consumers.
“Working with world-class retailers, brands and associations has proved the most effective way for us to fast-track the introduction of best-selling items and debut trending and innovative products.”
The retailer has partnered with other leading meat, seafood and fruit exporters such as beef suppliers NH Foods Australia and O’Connor, Swiss supermarket chain Migros, US’ Driscoll, Canadian meat exporter Canada Pork and Norway-based Mowi.
GM of exports, fresh foods commercial at Coles, Dr Will Mulholland, said the partnership will help bring Australian specialties to millions of families.
“Our Coles ice cream debuted at Freshippo in April, and Chinese consumers will be seeing more Coles-branded Australian cuisines in the near future.”
Inside FMCG has reached out to Coles for further information.
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