Less is more: How Metcash’s Supa Valu is doing things differently

High cost-of-living has become a massive driver for customers’ shopping habits in recent months, with many Australians seeking to avoid price increases where possible. Shoppers are increasingly trading down to cheaper brands to avoid the rising costs of groceries. In certain instances, they are even moving to value-focused supermarkets for their daily shop. Metcash’s IGA-adjacent value supermarket Supa Valu, which launched almost a year ago, has seen an increase in foot traffic in recen