Direct Chemist Outlet (DCO) will begin selling a curated selection of affordable Runway Room Cosmetics products across its 120 stores in Australia in November.
The companies signed an exclusive partnership agreement, where DCO will have a “Runway Express” featuring Runway Room’s products including the first base primer and hydrating lip prep, as well as new and compact lip glosses.
DCO will also sell Runway Room’s yet-to-launch Brosh, a Vitamin E-infused product that its maker claims can be used as a bronzer, tan blender, mineral powder foundation, and overall body glow.
Runway Rooms said that the Runway Express will honour the company’s commitment to Australian-made, cruelty-free, and safe for all skin types.
“Delivering quality and affordability is a focus for both of us, so it was a perfect match. We have plans to grow the diffusion line should the partnership prove to be as successful as we anticipate,” said Alex Fevola, founder of Runway Room.
“Our goal will be to provide premium Australian beauty solutions at an affordable price and make them more accessible via the DCO store locations. With a focus on uncomplicated application techniques, Runway Express makes beauty achievable and accessible for everyone.”
