Rum Co of Fiji has rebranded its award-winning ranges, Ratu and Bati, which are now available across Australia.
The updated appearance goes from tribal to tropical, aiming to pay homage to the brand’s connection to Fiji.
The new design pack features cultural patterns, the Sleeping Giant Mountain, and a vibrant tropical palette. The logo is also updated with sugar cane and a cane knife to represent the essence of the island and the workmanship that pervades every bottle.
“Details such as the hand-tied Fijian love knot and the silhouette of the Sleeping Giant Mountain on the rum labels celebrate the people and environment that create our unique and award-winning rums,” said Tracey McKay, Rum Co of Fiji’s global marketing manager.
The redesigned packaging is used for the Bati dark, spiced, and white rums, as well as the Ratu trademark rum liqueur, spiced rum, and dark rum.
The Bati and Ratu varieties are now available in Australia through Dan Murphy’s, First Choice Liquor and independent bottle shops.
