American multi-brand beverage company Phusion Projects has introduced Four Loko, a ready-to-drink cocktail with three new flavours, to the Australian market.
Phusion’s RTD range includes Blue Cocktail, Citrus Cocktail, and Strawberry Lemon Cocktail, each with a 7 per cent ABV.
“We’ve done the research and have found the most desirable product for the Australian consumer that Phusion has to offer. We have made our cans 330ml and 7 per cent as opposed to the 440ml at 8.5 per cent that we launched in the UK in 2021,” said Gavin Woodroofe, Phusion Projects’ GM.
“We are anticipating that Australians will be keen to make this new product their new number one drop, especially our target audience aged between 18 and 24,” he said.
Four Loko cocktails will be available in four-can packs at Coles stores nationwide and other retail locations for $29.
