AliExpress has entered a strategic agreement with Australian health and wellness manufacturer Homart Group, expanding the e-commerce platform’s locally made product range.
Under the partnership, AliExpress will support Homart in launching and promoting its flagship store on the platform.
The store will initially offer around 40 products across four brands, including Top Life, Spring Leaf, Grandpawpaw and Cheri, with plans to expand to 200 products within three years.
The range will cover vitamins, skincare and wellness categories.
“We’re proud to partner with AliExpress to expand access to our health and wellness brands through one of the world’s most dynamic e-commerce platforms,” said Homart Group CEO Lynn Yeh.
“Together, we’re showcasing the strength of Australian-made products, built on trust, quality, and innovation, to both local and global audiences.”
AliExpress’s dedicated health and wellness category aims to provide Australian consumers with access to regulated supplements and lifestyle products, with the Homart partnership aligning with the company’s broader investment in Australian businesses.
The agreement will create opportunities for local brands and distributors to access global exposure and marketing support through AliExpress campaigns, including 6.18, Double 11 and Black Friday.
“Our partnership with Homart marks another exciting step in AliExpress’s journey to bring more trusted, Australian-made health and lifestyle products to local shoppers,” said Alfy Zhang, country manager for AliExpress ANZ.
“By combining AliExpress’s global reach and digital expertise with Homart’s strong product reputation, we’re helping local brands grow, while giving Australians access to authentic, high-quality products that fit their everyday needs.”
The agreement was formalised last week on Austrade’s stage at the China International Import Expo in Shanghai, followed by a ribbon-cutting ceremony at Homart’s booth.
