Gold Coast-based beverage brand Hard Fizz has introduced two new vodka-based flavours to its RTD range, ‘Vodka Lime’ and ‘Soda and Vodka Watermelon’.
According to the company, the vodka category has experienced a 12.7 per cent increase in national consumption over the past year.
Hard Fizz achieved 4 per cent growth in its seltzer portfolio despite a 10.7 per cent decline in the overall seltzer category, a strong performance coinciding with the launch.
The new Vodka Lime and Soda is expected to be available in the market within the coming months.
In addition to the product launch, Hard Fizz will participate in the ‘Out 2 Lunch’ national tour, which aims to give consumers opportunities to sample the brand’s products at various event locations.
In 2024, Hard Fizz raised $2.5 million, aiming to capitalise on market demand in the newly conquered Coles Liquor and Endeavour Drinks Group retail channels.
