Australia’s appetite for Indian food continues to grow, and Indian Foods Group is helping make authentic Indian cuisine easier than ever to enjoy at home.
In a major milestone for both the category and the business, Haldiram’s Tandoori Naan and Punjabi Samosas are now nationally ranged in every Coles and Woolworths supermarket across Australia. The rollout reflects not only the growing popularity of Indian cuisine, but also the confidence Australia’s largest retailers have in Indian Foods Group’s distribution capability and Haldiram’s reputation for quality, consistency and supply.
Preservative-free, authentically crafted and individually handmade, Haldiram’s naan and samosas offer a level of quality and authenticity unlike anything else currently available in Australian supermarkets.
For Indian Foods Group, the national expansion marks another step in its mission to make authentic Indian food as accessible to Australian families as Italian or Mexican cuisine.
“Our passion has always been to make authentic Indian food easy, convenient and accessible for everyday Australians,” said Anchal Nayyar, director of Indian Foods Group.
“Seeing Haldiram’s products now available nationally through both Coles and Woolworths is a fantastic milestone. It reflects the growing demand for Indian food and the trust retailers have in both the Haldiram’s brand and our ability to consistently supply the Australian market.”
With a heritage defining Indian food globally, Haldiram’s continues to anchor IFG’s growing portfolio of authentic Indian food brands. Renowned for its authentic recipes and exceptional quality, the brand offers everything from naan, parathas and samosas to pakoras, traditional snacks, sweets and ready-to-eat favourites, bringing the authentic flavours of India to Australian homes.
As cost-of-living pressures continue, the rise of the ‘fakeaway’ has become one of the biggest drivers of the category. Rather than ordering a complete restaurant meal, Australians are becoming smarter about recreating the experience at home while significantly reducing the cost.
A family ordering Indian takeaway can easily spend more than $100 once curries, naan, appetisers, desserts and delivery are added. Naan alone often costs upwards of $6 per piece from many restaurants. By comparison, Haldiram’s Tandoori Naan is available in the freezer aisle of Coles and Woolworths nationwide, with a pack of 16 retailing from around $15 and frequently available on promotion for approximately $10.
Consumers can simply order their favourite curries from a local restaurant while serving Haldiram’s naan at home, instantly cutting the cost of the meal by a substantial margin. Add Haldiram’s Punjabi Samosas or Onion Bhajis as appetisers and finish with traditional Gulab Jamun, all readily available from the supermarket, and families can create a complete Indian feast for a fraction of the cost of ordering everything from a restaurant.
The range has also made Indian entertaining easier than ever. Whether hosting friends for a casual gathering or a family celebration, consumers can quickly prepare a colourful spread of authentic Indian favourites without spending hours in the kitchen. From crispy appetisers through to desserts, the range delivers restaurant-quality flavours with supermarket convenience.
“Our goal is to remove the barriers people often associate with cooking Indian food,” Nayyar said. “Consumers don’t need a pantry full of spices or hours of preparation to enjoy authentic Indian flavours. We want Indian food to become just as easy for Australians to enjoy at home as pizza, pasta or Mexican tacos.”
Indian Foods Group continues to expand its carefully curated portfolio, partnering with some of India’s most respected food brands while ensuring Australian retailers and consumers have access to authentic, high-quality products backed by reliable national distribution.
As more Australians embrace global flavours and seek better value at home, Indian cuisine is moving beyond an occasional takeaway into an everyday meal solution. With trusted brands like Haldiram’s now available nationally through Australia’s leading supermarkets, consumers can enjoy authentic Indian food whenever the occasion calls – whether it’s a quick weeknight dinner, entertaining guests or creating the perfect fakeaway experience.
For Indian Foods Group, this national expansion represents more than broader distribution. It signals the continued growth of Indian cuisine in Australia and reinforces the company’s commitment to making authentic Indian food more accessible, affordable and convenient for households across the country.
- Learn more at https://www.indianfoods.com.au/.
