Kraft Heinz has teamed up with The Walt Disney Company to launch a platform that combines foodservice, media and events.
The multi-year strategic alliance enables the companies to deliver new menu offerings and dining experiences inspired by Disney’s portfolio of beloved stories and franchises. It will show up across Disney’s North American parks and resorts, Disney Cruise Line, and Disney’s studios and streaming platforms.
Ten Kraft Heinz brands, including Heinz, Philadelphia, Kraft Mac & Cheese, will become part of Disney moments. There will be a debut of Heinz condiment stations and custom-designed equipment throughout US Disney Parks.
In addition, Heinz will be featured at D23: The Ultimate Disney Fan Event this August in Anaheim, California, with new sauces.
The partnership also unlocks opportunities for integrated marketing campaigns, digital content and brand-led marketing campaigns across Disney’s media platforms.
“For generations, families have grown up with our brands side by side – watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for Heinz at the table,” said Nicolas Amaya, president of North America at Kraft Heinz Company.
“This alliance is about showing up together in the moments that matter most – whether at the parks or at home – to deliver elevated experiences and storytelling that turn everyday meals into memories that last a lifetime.”
Becca Vodnoy, senior VP of corporate alliances at The Walt Disney Company, added: “The collaboration with Kraft Heinz is the perfect demonstration of another brand that understands how families connect through everyday moments, and together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints.”
