Active nutrition and sports supplement brand CMBT Nutrition has launched The Volk Bar, a protein bar lineup at 7-Eleven across Australia.
The protein bar features an organic pea and whey protein blend offering 17.5g of protein and 5.1g of prebiotic fibre.
Formulated with natural flavours, the range comes in three options: Choc Honeycomb, Choc Cherry, and Choc Mint.
The launch aims to serve on-the-go consumers seeking post-workout recovery, convenience snacking, or daily nutrition.
Available across 7-Eleven stores nationwide at an RRP of $6, The Volk Bar lineup is supported by a promotional event at a 7-Eleven store in Burleigh Heads, Queensland.
“The Volk Bar is a great addition to our protein snacking range,” said Rob Kirby, GM of merchandise at 7-Eleven Australia.
“Protein snacking continues to grow in popularity with Australians looking for convenient options that fit into their busy lifestyles, and partnering with someone like Alexander Volkanovski, who lives and breathes performance, adds real credibility to the category.”
“Australians are paying more attention to what’s in their food than ever before, and the convenient snacking options haven’t kept up. That’s why we built the Volk Bar,” said Miles Muecke, CEO of CMBT.
Getting it into every 7-Eleven in the country means it’s now within reach for anyone who wants a better option on the go. For a young Australian brand, that’s a moment we don’t take for granted,” said Muecke.
Co-founded by two-time UFC Featherweight World Champion Alexander Volkanovski, the Australian-owned brand currently distributes nutritional products that support performance and daily nutrition, including protein powders, aminolyte performance powders, and RTD electrolyte beverages.
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