Woolworths has unveiled its revamped burger range consisting of 16 products, catering to a growing population opting to dine at home more often.
The supermarket chain noted that 44 per cent of Australians like to have burgers at home but don’t think they can cook them restaurant-style.
“Our teams worked alongside our world-class manufacturing partner Hilton Foods for over 12 months to reimagine the style of burger to meet customers expectations for a better at-home dining experience,” said Louis Eggar, MD of Woolworths Food Company.
“We’re confident that our new range delivers the texture and taste you’d expect from a burger chain, an experience that is both affordable and delicious, allowing customers to recreate restaurant-style burgers at home.”
Woolworths’ burgers come in chicken, beef, and pork variants and start at $8 per pack.
