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Circana

Circana measures and accelerates demand. It partners with brands to address their toughest business challenges through a combination of big data, AI data-visualisation platform, and deep expertise across more than 25 industries. Circana's clients count on it to guide them so they can innovate, meet consumer demand, and grow.

From the author

Artistic portrayl of dollar signs
Circana

If the price is right: Four key pricing strategies to optimise trade plans

Price responsiveness (elasticity) forms the foundation for understanding and improving your trade strategy.
Circana
Apr 24, 2026
Used items on cabinet in a thrift store
Circana

Eight ways to close the loop to win in circular retail

These sustainable strategies extending the life cycle and creating further value deliver a win-win for brands and consum...
Circana
Nov 5, 2025
Businessmen
Circana

Smarter data is key to successful brand stretching

Leveraging tech advances, data analytics, and automation is one of five tenets of success for elastic brands.
Circana
Jun 27, 2025
Graphic showing dollar signs on black background
Circana

If the price is right: Four key pricing strategies to optimise trade plans

Use econometric modelling to ascertain both base (shelf price) and promotional elasticities that together help identify ...
Circana
Apr 11, 2025