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Laurie Wespes

Laurie Wespes is founder and CEO of Snooper, which connects brands and retailers to a community of thousands of shoppers who collect in-store data and consumer insights to track brand performance and identify areas of growth in real time, including weekly Share of Visibility reports (share of display stands and gondola ends). More information at snooper-app.com or contact laurie@snooper-app.com.

From the author

Plant-based meals … up where they belong?

Snooper looks at how plant-based frozen meat alternatives are being displayed in Australian supermarkets.
Christmas trolley

Winning the battle of Christmas displays for jaded shoppers

Share of display, size and salience help cut through the clutter when supermarket shoppers are looking for Christmas ins...
Oreo cookies

Arnott’s vs Mondelez: the battle of the biscuit giants

Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, ...