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Lobster is on a mission to transform shopper media, by empowering some of the largest FMCG brands to demonstrate a positive and increasing ROI on their shopper marketing. Its proprietary cloud-based application, Plan-Apps sits at the heart of everything it does, and it is in place to make life easier across all stages of shopper media execution. With its database of more than 2000 unique evaluations Plan-Apps looks to show where the best investment by retailer, channel and category lies, unlocking effective and efficient ways of working.

From the author

Lobster moves to professionalise commerce media analysis in Australia

In a world where understanding the pay-out of your advertising is crucial for all brand marketers, commerce media has th...