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Nicole Miranda

With a robust background in strategic marketing and client services, Nicole Miranda is the Managing Director of integrated advertising Spinach. In her role leading the agency, Nicole is focused on spearheading business growth for brands including Reddy Xpress, Drummond Golf, Transurban, Kogan, Baby Bunting and Black Swan Dips. A versatile marketer, Nicole has extensive retail experience and has led integrated teams for brands such as Woolworths, BIGW, Kmart, Officeworks, Coles Liquor and Ikea.

From the author

Supermarket aisle with shoppers.

What can supermarket aisles tell us about consumer confidence?

As shoppers become more price-conscious, retailers face growing pressure to balance promotions with long-term brand trus...
an image of an advertising screen at the entrance to a bunnings store

What to learn from Bunnings move into Australia’s $3bn retail media market

Retail media is unlocking new growth, but success depends on strategy, transparency, and trust.

Is EDLP a better strategy during tough times?

The results are in and brands like Kmart are demonstrating that everyday low prices (EDLP) are one way to stay afloat th...

Lessons in standing out from Trader Joe’s, Migros, Bonobos

It’s not enough to compete on price or value. Retail brands need to set themselves apart if they want to be remembered.