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Partner content, Author at Inside FMCG

How real-time data is guiding FMCG marketers amid COVID-19

Marketing managers facing uncharted territory are turning to AI to accurately predict the future needs and wants of consumers.

Food for thought: a fresh use for food waste

Businesses adopt dehydrators to shrink food waste to fertiliser.

Disrupting the shopper on the path to purchase

Client research shows 53% of shoppers are likely to change their minds based on what they see in store, this underlies the influence of retail theatre.

Reconfigure, reset and thrive through Covid-19

As businesses struggle with the unprecedented impact of Covid-19, small and mid-sized businesses that adapt their business and resourcing models are the ones that will thrive into the future.

Get smart about showcasing your brand online

Partner content: A new generation of shoppers are demanding an online shopping experience that mirrors the in-store offer.

FMCG companies not adapting quick enough to technology-driven changes

Chris Wong, managing director of PAVÉ, says it’s time suppliers break traditional business models and embrace digital technology.

Kardex Remstar points to bright future in Australian manufacturing

Kardex Remstar MD shares an insight into how consumer demand is driving shift towards digitisation.

The Uno Group & co partners with Nielsen on “21st century receipt panel”

Partnered content: Receipts from grocery, meal delivery services and fast food determine who is competing for the stomach of the consumer.

The last mile: obstacle or advantage?

Retailers that are removing the pain points from their delivery infrastructure, hold the upper hand in today’s retail dynamic.