About Author

Paula Towers

Paula Towers, Author at Inside FMCG

Customer excellence series: Hero Condoms

Burgeoning company sees huge growth after launching in Woolworths.

Fizzy drinks losing their sparkle

Non-carbonated drinks are a rising force in the beverage industry.

Customer excellence focus: Naked Wines

Loyalty is key to success and a main driver of growth.

Customer excellence series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

Supply chain solution for Casella

Casella Family Brands, of Yellow Tail fame, implements new supply chain management software.